Resources

B2B Category Design: Escape Crowded Markets Fast

B2B Category Design: Escape Crowded Markets Fast 65 MIN

The Podcast Interview Marketing Show— The Category Creation Formula with Kevin Maney and Mike Damphousse

The Podcast Interview Marketing Show— The Category Creation Formula with Kevin Maney and Mike Damphousse 36 MIN

Kevin Maney joins Larry Olsen on the MindSet Playbook Podcast

Kevin Maney joins Larry Olsen on the MindSet Playbook Podcast 40 MIN

IVY: The Category Creation Formula: Discover, Design, and Win New Market Categories

IVY: The Category Creation Formula: Discover, Design, and Win New Market Categories 50 MIN

Stop Competing. Define the Category. With Guest Kevin Many, Author, Journalist, Consultant

Stop Competing. Define the Category. With Guest Kevin Many, Author, Journalist, Consultant 41 MIN

Why Most Engineering-Led Startups Misread Market Demand and Stall Growth

Why Most Engineering-Led Startups Misread Market Demand and Stall Growth 55 MIN

Create Your Own Category with Kevin Maney

Create Your Own Category with Kevin Maney 42 MIN

The Category Creation Formula: Why Most Business Strategy is a Trap with Kevin Maney & Mike Damphousse

The Category Creation Formula: Why Most Business Strategy is a Trap with Kevin Maney & Mike Damphousse 66 MIN

Why Positioning Isn’t Enough: Designing a Market You Control

Why Positioning Isn’t Enough: Designing a Market You Control 54 MIN

53 MIN

353 Russia Could Have Been Legendary: Russia’s Turbulent Transition

353 Russia Could Have Been Legendary: Russia’s Turbulent Transition 69 MIN

Million Dollar Stories: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Million Dollar Stories: How Pirates, Dreamers, and Innovators Create and Dominate Markets 37 MIN

Presentation Hell

Presentation Hell 40 MIN

Category Design – The Key to Competitive Advantage

Category Design – The Key to Competitive Advantage 40 MIN

How to Create A New B2B Category

How to Create A New B2B Category 24 MIN

How to Design a Category for Your Brand w/John Rougeux

How to Design a Category for Your Brand w/John Rougeux 24 MIN

Attract Your Ideal Customers w/John Rougeux

Attract Your Ideal Customers w/John Rougeux 50 MIN

Reimagining Business Strategies w/Kevin Maney

Reimagining Business Strategies w/Kevin Maney 24 MIN

Manage Smarter w/Kevin Maney

Manage Smarter w/Kevin Maney 26 MIN

How to Become the Category Leader in 2023 w/Kevin Maney

How to Become the Category Leader in 2023 w/Kevin Maney 29 MIN

How to Create New Business Opportunities Through Category Creation

How to Create New Business Opportunities Through Category Creation 30 MIN

Disrupting The Status Quo: Mastering Category Design For Business Success

Disrupting The Status Quo: Mastering Category Design For Business Success 36 MIN

Radically Different: Specializing Your Business With Category Design w/John Rougeux

Radically Different: Specializing Your Business With Category Design w/John Rougeux 43 MIN

Kevin Maney – Be a Category Leader

Kevin Maney – Be a Category Leader 38 MIN

Kevin Maney & The Power of Being Unscaled

Kevin Maney & The Power of Being Unscaled 1:19 MIN

Being Different Matters: Talking the Future of AI with Author Kevin Maney

Being Different Matters: Talking the Future of AI with Author Kevin Maney 27 MIN

How Category Designers Create The Future 

How Category Designers Create The Future  1:09 MIN

B2B Category Creators

B2B Category Creators 53 MIN

Category Creation: Why Category Design Thinking Is Necessary In Times of Crisis w/ Kevin Maney & Mike Damphouss‪e‬

Category Creation: Why Category Design Thinking Is Necessary In Times of Crisis w/ Kevin Maney & Mike Damphouss‪e‬ 40 MIN

How To Create Different Futures with Kevin Maney

How To Create Different Futures with Kevin Maney 1:13 MIN

A Conversational Guide to Category Building

A Conversational Guide to Category Building 1:27 MIN

Kevin Maney on designing your own category

Kevin Maney on designing your own category 28 MIN

Fast Frontiers-Category Design

Fast Frontiers-Category Design 32 MIN

Unhealthcare-Why the Future is “Health Assurance”

Unhealthcare-Why the Future is “Health Assurance” 1:12 MIN

Kevin Maney on How to Create and Own a Category in Tech

Kevin Maney on How to Create and Own a Category in Tech 32 MIN

Marketing Over Coffee-Unscaled

Marketing Over Coffee-Unscaled 28 MIN

Kevin Maney Business Wars | Legends & Losers Podcast

Kevin Maney Business Wars | Legends & Losers Podcast 1:06 MIN

Investment Opportunities Are Everywhere with Kevin Maney of Category Design Advisors

Investment Opportunities Are Everywhere with Kevin Maney of Category Design Advisors 26 MIN

Marketing over Coffee with Mike Damphousse

Marketing over Coffee with Mike Damphousse 35 MIN