Kevin Maney joins Larry Olsen on the MindSet Playbook Podcast
40 MINPlay Bigger
53 MIN
353 Russia Could Have Been Legendary: Russia’s Turbulent Transition
69 MINMillion Dollar Stories: How Pirates, Dreamers, and Innovators Create and Dominate Markets
37 MINPresentation Hell
40 MINCategory Design – The Key to Competitive Advantage
40 MINHow to Create A New B2B Category
24 MINHow to Design a Category for Your Brand w/John Rougeux
24 MINAttract Your Ideal Customers w/John Rougeux
50 MINReimagining Business Strategies w/Kevin Maney
24 MINManage Smarter w/Kevin Maney
26 MINHow to Become the Category Leader in 2023 w/Kevin Maney
29 MINHow to Create New Business Opportunities Through Category Creation
30 MINDisrupting The Status Quo: Mastering Category Design For Business Success
36 MINRadically Different: Specializing Your Business With Category Design w/John Rougeux
43 MINKevin Maney – Be a Category Leader
38 MINReady to Create your Category?
Book Office HoursKevin Maney & The Power of Being Unscaled
1:19 MINIntended Consequences
Positioning
Being Different Matters: Talking the Future of AI with Author Kevin Maney
27 MIN
3 MIN
LinkedIn Sales Solutions and the “Deep” Category Design Lightning Strike of 2022
This week, LinkedIn’s Sales Solution business unit pulled off a pitch-perfect, multi-threaded lightning strike to introduce the “deep sales” category it is creating.
Early this past summer, the LSS leadership...Read More
How Category Designers Create The Future
1:09 MINWhere Good Ideas Come From
B2B Category Creators
53 MIN
1 MIN
How Category Designers Create The Future on the Follow Your Different Podcast featuring Kevin Maney
On this episode of Christopher Lochhead: Follow Your Different, Category Design Advisors Co-Founder and Co-Author of the book Play Bigger, Kevin Maney joins alongside Lauren Dunford to discuss how Category Designers...Read More
The Everything Store: Jeff Bezos and the Age of Amazon
Category Creation: Why Category Design Thinking Is Necessary In Times of Crisis w/ Kevin Maney & Mike Damphousse
40 MINReady to Create your Category?
Book Office HoursCategory Creation
How To Create Different Futures with Kevin Maney
1:13 MINBehind the Cloud
A Conversational Guide to Category Building
1:27 MINKevin Maney on designing your own category
28 MINFast Frontiers-Category Design
32 MINTrade-Off
Ready to Create your Category?
Book Office HoursUnhealthcare-Why the Future is “Health Assurance”
1:12 MINReady to Create your Category?
Book Office Hours1: Become A Category King
Category Design 101Video Series 4 MIN
2: Manage Your Category Lifecycle
Category Design 101Video Series 5 MIN
3: Create Category Shortcuts
Category Design 101Video Series 5 MIN
4: Strategize Your Category Design
Category Design 101Video Series 4 MIN
5: Look for What’s Missing
Category Design 101Video Series 2 MIN
6: Think Different, not Just Better
Category Design 101Video Series 6 MIN
7: Find Your Adjacent Possible
Category Design 101Video Series 4 MIN
8: Create a Conversation
Category Design 101Video Series 3 MIN
9: Start Your Category Design Anytime
Category Design 101Video Series 5 MIN