Kevin Maney joins Larry Olsen on the MindSet Playbook Podcast

Play Bigger

How Category Design Drives Decisions and Alignment

How Category Creation Can Win New Attention for an Old Company

How category design mobilizes employees and helps the board

Kevin Maney & The Power of Being Unscaled

Intended Consequences

Positioning

Being Different Matters: Talking the Future of AI with Author Kevin Maney

3 MIN
LinkedIn Sales Solutions and the “Deep” Category Design Lightning Strike of 2022
This week, LinkedIn’s Sales Solution business unit pulled off a pitch-perfect, multi-threaded lightning strike to introduce the “deep sales” category it is creating.
Early this past summer, the LSS leadership...Read More
How Category Designers Create The Future

Where Good Ideas Come From

B2B Category Creators

1 MIN
How Category Designers Create The Future on the Follow Your Different Podcast featuring Kevin Maney
On this episode of Christopher Lochhead: Follow Your Different, Category Design Advisors Co-Founder and Co-Author of the book Play Bigger, Kevin Maney joins alongside Lauren Dunford to discuss how Category Designers...Read More
The Everything Store: Jeff Bezos and the Age of Amazon

Category Creation: Why Category Design Thinking Is Necessary In Times of Crisis w/ Kevin Maney & Mike Damphousse

Category Creation

How To Create Different Futures with Kevin Maney

Behind the Cloud

A Conversational Guide to Category Building

Kevin Maney on designing your own category

Fast Frontiers-Category Design

Trade-Off

Unhealthcare-Why the Future is “Health Assurance”

1: Become A Category King
Category Design 101Video Series 4 MIN
2: Manage Your Category Lifecycle
Category Design 101Video Series 5 MIN
3: Create Category Shortcuts
Category Design 101Video Series 5 MIN
4: Strategize Your Category Design
Category Design 101Video Series 4 MIN
5: Look for What’s Missing
Category Design 101Video Series 2 MIN
6: Think Different, not Just Better
Category Design 101Video Series 6 MIN
7: Find Your Adjacent Possible
Category Design 101Video Series 4 MIN
8: Create a Conversation
Category Design 101Video Series 3 MIN
9: Start Your Category Design Anytime
Category Design 101Video Series 5 MIN
Niche Down

Kevin Maney on How to Create and Own a Category in Tech

Marketing Over Coffee-Unscaled

Unscaled

Kevin Maney Business Wars | Legends & Losers Podcast

Investment Opportunities Are Everywhere with Kevin Maney of Category Design Advisors

Marketing over Coffee with Mike Damphousse

Start With Why

Super Consumers

Crossing the Chasm

The Two-Second Advantage

The Evolution of New Markets

The Maverick and His Machine
