Resources

Cognitive Biases and Category Design: A Salute to Daniel Kahneman

While researching and writing the book Play Bigger, we started to realize that good category design required an understanding of cognitive biases and how they work.  So we turned...Read More

Kevin Maney joins Larry Olsen on the MindSet Playbook Podcast

Kevin Maney joins Larry Olsen on the MindSet Playbook Podcast 40 MIN

Play Bigger

Play Bigger
3 MIN

Category Designers See Opportunity In a Recession

If you think that today’s down economy means that no company should be spending resources on creating and building a new market category, consider the situation facing one of the great...Read More

353 Russia Could Have Been Legendary: Russia’s Turbulent Transition

353 Russia Could Have Been Legendary: Russia’s Turbulent Transition 69 MIN

Million Dollar Stories: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Million Dollar Stories: How Pirates, Dreamers, and Innovators Create and Dominate Markets 37 MIN

Presentation Hell

Presentation Hell 40 MIN

Category Design – The Key to Competitive Advantage

Category Design – The Key to Competitive Advantage 40 MIN

How to Create A New B2B Category

How to Create A New B2B Category 24 MIN

How to Design a Category for Your Brand w/John Rougeux

How to Design a Category for Your Brand w/John Rougeux 24 MIN

Attract Your Ideal Customers w/John Rougeux

Attract Your Ideal Customers w/John Rougeux 50 MIN

Reimagining Business Strategies w/Kevin Maney

Reimagining Business Strategies w/Kevin Maney 24 MIN

Manage Smarter w/Kevin Maney

Manage Smarter w/Kevin Maney 26 MIN

How to Become the Category Leader in 2023 w/Kevin Maney

How to Become the Category Leader in 2023 w/Kevin Maney 29 MIN

How to Create New Business Opportunities Through Category Creation

How to Create New Business Opportunities Through Category Creation 30 MIN

Disrupting The Status Quo: Mastering Category Design For Business Success

Disrupting The Status Quo: Mastering Category Design For Business Success 36 MIN

Radically Different: Specializing Your Business With Category Design w/John Rougeux

Radically Different: Specializing Your Business With Category Design w/John Rougeux 43 MIN

Kevin Maney – Be a Category Leader

Kevin Maney – Be a Category Leader 38 MIN

Kevin Maney & The Power of Being Unscaled

Kevin Maney & The Power of Being Unscaled 1:19 MIN

Intended Consequences

Intended Consequences

Positioning

Positioning

Being Different Matters: Talking the Future of AI with Author Kevin Maney

Being Different Matters: Talking the Future of AI with Author Kevin Maney 27 MIN

How Category Designers Create The Future 

How Category Designers Create The Future  1:09 MIN

Where Good Ideas Come From

Where Good Ideas Come From

B2B Category Creators

B2B Category Creators 53 MIN

The Everything Store: Jeff Bezos and the Age of Amazon

The Everything Store: Jeff Bezos and the Age of Amazon

Category Creation: Why Category Design Thinking Is Necessary In Times of Crisis w/ Kevin Maney & Mike Damphouss‪e‬

Category Creation: Why Category Design Thinking Is Necessary In Times of Crisis w/ Kevin Maney & Mike Damphouss‪e‬ 40 MIN
1 MIN

Category creator Ephesoft gets acquired by Kofax

Congratulations to category design client Ephesoft on its acquisition by Kofax.

In the category design work we did with the Ephesoft leadership team in 2019, we all identified...Read More

Ready to Create your Category?

Book Office Hours

Category Creation

Category Creation

How To Create Different Futures with Kevin Maney

How To Create Different Futures with Kevin Maney 1:13 MIN
5 MIN

4 Drivers That Impact Category Creation

Five years ago, when the book Play Bigger was published,  my co-authors and I were certain that the best strategy for building a valuable, enduring business was to identify...Read More

Behind the Cloud

Behind the Cloud

A Conversational Guide to Category Building

A Conversational Guide to Category Building 1:27 MIN

Kevin Maney on designing your own category

Kevin Maney on designing your own category 28 MIN

Fast Frontiers-Category Design

Fast Frontiers-Category Design 32 MIN

Trade-Off

Trade-Off

Ready to Create your Category?

Book Office Hours

Unhealthcare-Why the Future is “Health Assurance”

Unhealthcare-Why the Future is “Health Assurance” 1:12 MIN

Ready to Create your Category?

Book Office Hours

1: Become A Category King

Category Design 101
Video Series
4 MIN

2: Manage Your Category Lifecycle

Category Design 101
Video Series
5 MIN

3: Create Category Shortcuts

Category Design 101
Video Series
5 MIN

4: Strategize Your Category Design

Category Design 101
Video Series
4 MIN

5: Look for What’s Missing

Category Design 101
Video Series
2 MIN

6: Think Different, not Just Better

Category Design 101
Video Series
6 MIN

7: Find Your Adjacent Possible

Category Design 101
Video Series
4 MIN

8: Create a Conversation

Category Design 101
Video Series
3 MIN

9: Start Your Category Design Anytime

Category Design 101
Video Series
5 MIN

Ready to Create your Category?

Book Office Hours

Niche Down

Niche Down

Kevin Maney on How to Create and Own a Category in Tech

Kevin Maney on How to Create and Own a Category in Tech 32 MIN
1 MIN

How COVID-19 Is Reversing The Economies of Scale

Unscaled to show how some huge sectors are getting reinvented. Excerpt below.

How COVID-19 is reversing economies of scale

By Kevin Maney

Strategy+Business

For more than a decade, new...Read More

Marketing Over Coffee-Unscaled

Marketing Over Coffee-Unscaled 28 MIN

Unscaled

Unscaled
2 MIN

Macy’s Thanksgiving Day Parade – Category Design Momentum

When I was a kid, the Macy’s Thanksgiving Day Parade was the highlight of every Thanksgiving morning. It was the same for my kids and now my grandchildren. Unfortunately,...Read More

3 MIN

The Maney Books-Summer Reading List For Business Leaders

For more than two decades now, my Category Design Advisors partner Kevin Maney has been writing books that have won fans in the technology industry and influenced the way...Read More

Kevin Maney Business Wars | Legends & Losers Podcast

Kevin Maney Business Wars | Legends & Losers Podcast 1:06 MIN

Investment Opportunities Are Everywhere with Kevin Maney of Category Design Advisors

Investment Opportunities Are Everywhere with Kevin Maney of Category Design Advisors 26 MIN

Marketing over Coffee with Mike Damphousse

Marketing over Coffee with Mike Damphousse 35 MIN

Ready to Create your Category?

Book Office Hours

Category Designers and Fidget Spinners – Both Have Momentum

As the Fidget Spinner craze keeps growing, so does the category design movement. We are seeing entrepreneurs everywhere hear about the book Play Bigger from an investor...Read More

Start With Why

Start With Why

Ready to Create your Category?

Book Office Hours

Super Consumers

Super Consumers

Crossing the Chasm

Crossing the Chasm

The Two-Second Advantage

The Two-Second Advantage

The Evolution of New Markets

The Evolution of New Markets

The Maverick and His Machine

The Maverick and His Machine