A process to meet your needs at your stage

Strategic Category Design: for high-growth startups and established companies

Strategic Category Design is a proven way for startups, established companies and business units inside large companies to infuse category design thinking into the team and come away with a strategy that sets the company on a path to own and dominate its category.

Category Design Portfolio Day: for VCs and other investors

For investors, such as VCs and private equity groups, with a portfolio of companies, injecting category design thinking into those companies increases the odds of better returns.

Speaking Engagements: for conferences, board meetings, off-sites and more

Kevin Maney, a Category Design Advisors founding partner, co-author of the book Play Bigger, and author of several bestselling books about the tech industry, is available for speaking engagements.