Category Design Advisors’ regular monthly open forum. Come discuss category design with Play Bigger co-author, Kevin Maney and the rest of the Category Design Advisor’s team.
In response to the Covid-19 crisis, we now offer category design workshops via Zoom. The same process, the same outcome, but with some social distancing.
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○ Get the focus right and find a differentiating market space.
○ Find and define a new space and tell a compelling story for potential investors when fund-raising.
○ If pivoting, identify and define a clear new strategy that moves on from previous successes.
“The category design process helped us dramatically sharpen and improve our category and direction, and develop messaging and positioning around it.”
Assaf Resnick
CEO, Big Panda.
○ Get alignment around a clear strategy that drives product development, marketing, sales, recruitment and investor relations.
○ Develop a compelling strategy story that you can tell to investment bankers and put in the S1.
“We realized very quickly we were able to define the company that way,”
Raj Narayanswamy
CEO, Replicon
○ Identify and define a bold new growth direction that builds on previous successes.
○ For enterprise R&D, build a strategy for innovation by identifying a new category the company can create and dominate.
“What category design did for us was package up a clear narrative.”
Brian Leonard
co-founder, TaskRabbit
We are Category Designers. We work with leadership teams to help them define, develop and ultimately dominate a new category of business.
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