We often hear from people who have read the book Play Bigger (co-authored by our partner, Kevin Maney) and have questions about running their own category design / category creation project. Now you can reserve a slot to bounce issues off a Category Design Advisors partner – pro bono.
In response to the Covid-19 crisis, we now offer category design workshops via Zoom. The same process, the same outcome, but with some social distancing. We've also broken the process into a SaaS type model that better suits today's new normal.
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○ Get the focus right and find a differentiating market space.
○ Find and define a new space and tell a compelling story for potential investors when fund-raising.
○ If pivoting, identify and define a clear new strategy that moves on from previous successes.
“The category design process helped us dramatically sharpen and improve our category and direction, and develop messaging and positioning around it.”
Assaf Resnick
CEO, Big Panda.
○ Get alignment around a clear strategy that drives product development, marketing, sales, recruitment and investor relations.
○ Develop a compelling strategy story that you can tell to investment bankers and put in the S1.
“We realized very quickly we were able to define the company that way,”
Raj Narayanswamy
CEO, Replicon
○ Identify and define a bold new growth direction that builds on previous successes.
○ For enterprise R&D, build a strategy for innovation by identifying a new category the company can create and dominate.
“What category design did for us was package up a clear narrative.”
Brian Leonard
co-founder, TaskRabbit
We are Category Designers. We work with leadership teams to help them define, develop and ultimately dominate a new category of business.
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