We help companies identify, define and win new market categories.
Strategic category design is critical to success at many points in a company’s life. Our category design workshops will get your leadership team aligned behind a clear, well-crafted strategic direction in just a few weeks.
Investor
- Increase odds of better returns by injecting category design thinking into six or more portfolio companies in one workshop.
- Develop a category design lens for the firm’s partners to aid in evaluating investment opportunities.
Investor
"Our portfolio companies spent a half day understanding category design thinking and walked away with actionable takeaways." Craig Rosenberg, Chief Platform Officer, Scale Venture Partners
Startup
- Get the focus right and find a differentiating market space.
- Define the new space and tell a compelling story for potential investors when fund-raising.
- If pivoting, identify and define a clear new strategy that builds on previous successes.
Start-up
“The category design process helped us dramatically sharpen and improve our category and direction, and develop messaging and positioning around it.”
Assaf Resnick, CEO, BigPanda
Pre-IPO
- Get alignment around a clear strategy that drives product development, marketing, sales, recruitment and investor relations.
- Develop a compelling strategy story that you can tell to investment bankers and inform the S1 filing.
Pre-IPO
"When you’re clear about the problem, it’s amazing how the category manifests itself.”
Ragy Thomas, CEO, Sprinklr
Enterprise
- Identify and define a bold new growth direction that builds on previous successes.
- For enterprise R&D, develop a strategy for innovation by identifying a new category the company can create and dominate.
Enterprise
