If you are the CEO of a revenue generating or recently funded company, you may be eligible for FREE copy of Play Bigger.
As we all know, Context is everything. Around here, we believe that thinking about thinking is the most important kind of thinking. So if you want to design a different future, the context of your thinking matters. In this episode of Christopher Lochhead: Follow Your Different, we discuss context and much more with Kevin Maney.
Being a journalist for most of his life, Kevin noticed that the majority of businesses, especially those in the newspaper and media industry, are trapped in their own business model. As newspapers and other print media have waned in popularity, digital format is now the future of journalism, and category design will play an increasingly important role in shaping how readers interact with content.
On this edition of Studio CMO, we dive into:
In this open forum conversation, we break down the myth around category building — where most people get confused and how to better define the experience a company is building.
As a tech journalist, Kevin has been witnessing the evolution of the tech industry for more than 20 years. According to him, winning is not really about beating the competition – it’s about inventing a whole new game. And that’s why he co-wrote Play Bigger with Al Ramadan, Dave Peterson, and Christopher Lochhead. In this episode, we sit down with Kevin to talk about the inner workings of category design: what it actually means and how companies can leverage it to grow.
Guest Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joins host Bob Geller to discuss how tech companies can achieve market leadership.
It's a noisy and competitive world in technology. How to stand apart? It gets down to creating and owning a category. Kevin will offer learnings based on his many years working as a consultant, top journalist, and co-author of the book Play Bigger.
Mike talks Category Design, GreenLeads, and he’s on a boat. As a successful CMO turned CEO he shares the secret sauce to growing brands and expanding globally.
What brands come to mind for these product categories: electric vehicle, tissue, ketchup. I’d be willing to bet you said Tesla, Kleenex, and Heinz. That's because those three brands all own the categories in which they compete. And what better way to dominate your category than by creating it yourself!
Kevin Maney is the co-author of Play Bigger and the go-to guy on IBM history. In this episode, they touch base to discuss how IBM won the first material category battle in the technology industry. They unearth lessons from the past and how studying IBM's journey can help in the future.
In this episode of the Category Creation series, we talk to Kevin Maney and Mike Damphousse of Category Design Advisors. A time of crisis might seem like it's time to hunker down. But category design thinking can open up opportunities that can help you survive or even thrive. Kevin and Mike will explain how.
In this Marketing Over Coffee: Learn about Unscaling, Category Design, Unhealthcare and more! Where did Category Design and the book Play Bigger come from? The book led to the creation of Category Design Advisors Unscaled – how world changing technologies are taking apart scaled up industries.
Innovations in data have brought about the age of personalized products at scale. How does this fit into the greater concept of unscaling? How is it so different from the age of scale? How will blockchain actually protect our privacy? On this episode, Kevin Maney shares some of the key insights from his latest book including living your life as a personal enterprise and personalized education.
This new group of inventions is enabling something very different in this idea of scale. -Kevin Maney
Today, we have a fascinating conversation about how technology is driving a massive shift from traditional approaches to health care — which Kevin sort of frames as “sick care”— to a new category that he and his co-authors called health assurance.
In this episode, we're going to dive into the learnings that came out of writing Play Bigger. Kevin talks about how to define and own a category, as well as the timeline of successful companies that ultimately go public.