Over the years, Kevin Maney and Mike Damphousse have been guests on various podcasts sharing stories for category designers everywhere. Hopefully, they will influence you as well.

Investment Opportunities Are Everywhere with Kevin Maney of Category Design Advisors

On the Knucklehead Podcast

Being a journalist for most of his life, Kevin noticed that the majority of businesses, especially those in the newspaper and media industry, are trapped in their own business model. As newspapers and other print media have waned in popularity, digital format is now the future of journalism, and category design will play an increasingly important role in shaping how readers interact with content.

A Conversational Guide to Category Building

With Sangram Varje on Flip My Funnel

In this open forum conversation, we break down the myth around category building — where most people get confused and how to better define the experience a company is building.

Christopher Lochhead, Kevin Maney, and Al Ramadan, co-authors of the book Play Bigger, join the show to discuss category building in all its finer details.

Kevin Maney on How to Create and Own a Category in Tech

With Bob Geller on Done and Doner 

Guest Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joins host Bob Geller to discuss how tech companies can achieve market leadership.

It's a noisy and competitive world in technology. How to stand apart? It gets down to creating and owning a category.  Kevin will offer learnings based on his many years working as a consultant, top journalist, and co-author of the book Play Bigger.

A Masterclass on Category Creation with Kevin Maney and Mike Damphousse 

With Stewart Hillhouse on Top of Mind

What brands come to mind for these product categories: electric vehicle, tissue, ketchup. I’d be willing to bet you said Tesla, Kleenex, and Heinz. That's because those three brands all own the categories in which they compete. And what better way to dominate your category than by creating it yourself! 

Category Creation: Why Category Design Thinking Is Necessary In Times of Crisis w/ Kevin Maney & Mike Damphouss‪e‬

With John Rugi on B2B Growth

In this episode of the Category Creation series, we talk to Kevin Maney and Mike Damphousse of Category Design Advisors. A time of crisis might seem like it's time to hunker down. But category design thinking can open up opportunities that can help you survive or even thrive. Kevin and Mike will explain how.

Kevin Maney & The Power of Being Unscaled

With Christopher Lochhead on Legends and Losers

Innovations in data have brought about the age of personalized products at scale. How does this fit into the greater concept of unscaling? How is it so different from the age of scale? How will blockchain actually protect our privacy? On this episode, Kevin Maney shares some of the key insights from his latest book including living your life as a personal enterprise and personalized education.

This new group of inventions is enabling something very different in this idea of scale. -Kevin Maney

Fast Frontiers-Category Design

With Tim Schigel on Fast Frontiers

In this episode, we're going to dive into the learnings that came out of writing Play Bigger. Kevin talks about how to define and own a category, as well as the timeline of successful companies that ultimately go public.