If you are the CEO of a revenue generating or recently funded company, you may be eligible for FREE copy of Play Bigger.
In this episode of the Category Creation series, we talk to Kevin Maney and Mike Damphousse of Category Design Advisors. A time of crisis might seem like it's time to hunker down. But category design thinking can open up opportunities that can help you survive or even thrive. Kevin and Mike will explain how.
What brands come to mind for these product categories: electric vehicle, tissue, ketchup. I’d be willing to bet you said Tesla, Kleenex, and Heinz. That's because those three brands all own the categories in which they compete. And what better way to dominate your category than by creating it yourself!
Kevin Maney is the co-author of Play Bigger and the go-to guy on IBM history. In this episode, they touch base to discuss how IBM won the first material category battle in the technology industry. They unearth lessons from the past and how studying IBM's journey can help in the future.
Innovations in data have brought about the age of personalized products at scale. How does this fit into the greater concept of unscaling? How is it so different from the age of scale? How will blockchain actually protect our privacy? On this episode, Kevin Maney shares some of the key insights from his latest book including living your life as a personal enterprise and personalized education.
This new group of inventions is enabling something very different in this idea of scale. -Kevin Maney
In this Marketing Over Coffee: Learn about Unscaling, Category Design, Unhealthcare and more! Where did Category Design and the book Play Bigger come from? The book led to the creation of Category Design Advisors Unscaled – how world changing technologies are taking apart scaled up industries.