Over the years, Kevin Maney and Mike Damphousse have been guests on various podcasts sharing stories for category designers everywhere. Hopefully, they will influence you as well.

CategoryCreation: Why Category Design Thinking Is Necessary In Times of Crisis w/ Kevin Maney & Mike Damphouss‪e‬

In this episode of the Category Creation series, we talk to Kevin Maney and Mike Damphousse of Category Design Advisors. A time of crisis might seem like it's time to hunker down. But category design thinking can open up opportunities that can help you survive or even thrive. Kevin and Mike will explain how.

A Masterclass on Category Creation with Kevin Maney and Mike Damphousse 

What brands come to mind for these product categories: electric vehicle, tissue, ketchup. I’d be willing to bet you said Tesla, Kleenex, and Heinz. That's because those three brands all own the categories in which they compete. And what better way to dominate your category than by creating it yourself! 

Kevin Maney & The Power of Being Unscaled

Innovations in data have brought about the age of personalized products at scale. How does this fit into the greater concept of unscaling? How is it so different from the age of scale? How will blockchain actually protect our privacy? On this episode, Kevin Maney shares some of the key insights from his latest book including living your life as a personal enterprise and personalized education.

This new group of inventions is enabling something very different in this idea of scale. -Kevin Maney

Fast Frontiers-Category Design

In this episode, we're going to dive into the learnings that came out of writing Play Bigger. Kevin talks about how to define and own a category, as well as the timeline of successful companies that ultimately go public.