Mike Damphousse
Posted by Mike Damphousse
  |   1 Minute Read
eBook category design

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Hint: Category Design is NOT Marketing

When company leaders first hear about category design, some initially think it’s a way to do marketing and messaging. But marketing and messaging are a way to talk about what you as a company are already doing. Category design is a methodology for first understanding and capturing what you should be doing – a strategy for the future. To help communicate why category design is more than marketing, we created this eBook…

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