kevin maney techstars category design 101

Curious about category design and want a deeper dive than just an overview? 

Or you’ve read Play Bigger and want a little more from one of the authors and a category design practitioner? 

We’re pleased to announce our Category Design 101 video series, developed in partnership with Techstars. Kevin Maney, our partner and co-author of the book Play Bigger, walks you through a concise overview of category design. The executive summary of the discipline is presented in nine videos totalling forty nine minutes – designed for easy consumption.

Once you’ve completed the videos, jump to the Techstars site where its Entrepreneur's Toolkit has individual category design whiteboard exercises that will help you understand and develop your category.


Click here to view the Category Design 101 video series now.