Category Design Process
We guide your leadership team through a proven methodology that leads to defining and describing a new category. That methodology is outlined in the book Play Bigger, co-authored by CDA Partner Kevin Maney.
Our work involves brainstorming, interviews, research, creative development and no small amount of psychoanalysis. It is deep and meaningful, and will change the way your leaders think. Category design is best for companies with later-stage financing; companies preparing for an IPO or major funding round; large companies seeking to establish themselves in a new sector.
We can tailor the process to the size of the company and where it is in its lifecycle.
