category design

Mike Damphousse

category design Mike Damphousse

Mike Damphousse

Mike brings a hard-nosed, pragmatic aspect to category design, baked in from three decades as a company founder, CEO, CMO and startup advisor. He understands how companies work and how to design and build a category.

Mike was most recently founder and CEO/CMO of Green Leads, which introduced the category of pipeline generation. He was previously CMO of Asteria, a data integration software company which went public on the Tokyo Stock Exchange. 

Over the years, Mike has served on several boards of both commercial and non-profit ventures, currently serving as Chairman of Green Leads and President of FBIP. Mike holds a BS in Computer Science from Merrimack College. Mike speaks regularly at conferences such as Dreamforce, Inbound, etc. – both live and online.

Mike has three daughters, two granddaughters, a grandson and lives on the water in both New Hampshire and Florida with his wife and business partner, Linda. 

category design

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