category design

Category Designers
Office Hours 

Category Design Advisors' regular monthly open forum. Come discuss category design with Play Bigger co-author, Kevin Maney and the rest of the Category Design Advisor's team – monthly.

To receive your Zoom credentials for the discussion, please fill out the form to the right.

Category Design Office Hours – September 14, 2020 at 12:00 ET
Join Play Bigger co-author Kevin Maney and the rest of the Category Design Advisors’ team in an open forum for all of us to discuss the discipline of category design, meet others who share our passion for creating and dominating new categories, and talk with some of the world’s best category designers. Potential topics: problem, solution (category), the different, the thing, universal truth, point of view (POV), blueprint, ecosystem, persona, mobilization, lightning strikes, and the category design/category creation process.

Can't make this one, contact us for a one-on-one discussion.

At the end of every session, one participant will be chosen to receive a signed copy of the book Play Bigger.

category design best practices play bigger book