Mike Damphousse

Mike brings a hard-nosed, pragmatic aspect to category design, baked in from two decades as a company founder, CEO, CMO and sales executive. He understands how companies work and how to take a category plan from concept to implementation.
Recent Posts

1. Become A Category King

2. Manage Your Category Lifecycle

3. Create Category Shortcuts

4. Strategize Your Category Design

5. Look for What's Missing

6. Think Different, not Just Better

7. Find Your Adjacent Possible

8. Create a Conversation

9. Start Your Category Design Anytime