Mike Damphousse

Mike Damphousse

Mike brings a hard-nosed, pragmatic aspect to category design, baked in from two decades as a company founder, CEO, CMO and sales executive. He understands how companies work and how to take a category plan from concept to implementation.

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Recent Posts

play bigger book category design 101
1. Become A Category King
 category design    category creation    techstars  
Category design thesis 6-10 law category lifecycle
2. Manage Your Category Lifecycle
 category design    category creation    techstars  
category design cognitive biases
3. Create Category Shortcuts
 category design    category creation    techstars  
category creation 101 process
4. Strategize Your Category Design
 category design    category creation  
Category design overview play bigger book
5. Look for What's Missing
 category design    category creation    techstars  
category design basics - different not better
6. Think Different, not Just Better
 category design    category creation    techstars  
category creation 101 - adjacent possible
7. Find Your Adjacent Possible
 category design    category creation    techstars  
Category design online course
8. Create a Conversation
 category design    category creation    techstars  
9. Start Your Category Design Anytime
 category design    category creation    techstars  
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