There are many influences behind why category design works. Economist Paul Geroski's theses behind the category lifecycle demonstrates how a company behind a dominant category becomes the chosen vendor – and wins the category. He goes back to the 1800's when the automobile industry emerged to prove...
Inc.com names the book Play Bigger, co-authored by Category Design Advisors' partner Kevin Maney, as one of "24 Books for Anyone Who Wants to Get Ahead in Life."
For more than two decades now, my Category Design Advisors partner Kevin Maney has been writing books that have won fans in the technology industry and influenced the way tech companies work and think.
The latest acknowledgment of that comes from Sequoia Capital, one of the most powerful venture...
We are Category Designers.
We work with leadership teams to help them define, develop and ultimately
dominate a new category of business.