kevin maney techstars category design 101
Announcing the Category Design 101 Video Series Designed in Partnership with Techstars
Thanksgiving Category Design
Thanksgiving Category Design Award: Ocean Spray
Category Design works with leadership teams to write a narrative story, which we call a Point of View (POV)
CEO Storytelling - Make It A Narrative
Category Design Category Creation how books define categories
Category Creation: How a New Book Defines “Health Assurance”
Join Play Bigger co-author Kevin Maney and the rest of the Category Design Advisors’ team in an open forum
Join Us: Category Design Office Hours
category design innovative sweet spot “adjacent possible” that new technologies need to hit before they soar
Adjacent Possible: Why cryptocurrency's not quite ready for takeoff
category design author kevin maney strategy and business article
Category Opportunities: Technology for a no-touch world
CDA’s Kevin Maney highlights how IBM defined and dominated the category of “data processing.”
How Firing During An Economic Crisis Is A Mistake
Category design advisors Kevin maneys article in strategy and business
How COVID-19 Is Reversing The Economies of Scale