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How Category Design Helps Discover Your Why
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How White Claw Won and Shaped Its Category
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Kevin Maney joins Larry Olsen on the MindSet Playbook Podcast
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IKEA’s Category Formula: How to See New Categories During Great Change
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eBook: 9 Key Lessons for ALL Category Designers
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London Category Design Dinner
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Category Names & Proprietary Eponyms–The Category Design Gold Standard