CDA’s Kevin Maney highlights how IBM defined and dominated the category of “data processing.”
How Firing During An Economic Crisis Is A Mistake
Category design advisors Kevin maneys article in strategy and business
How COVID-19 Is Reversing The Economies of Scale
Category Design Advisor Workshops to help during the Covid-19 Economy
Category Design Thinking in the Covid-19 Economy
Corona Virus Map, How Purell and Zoom are using Category Design
Coronavirus, Zoom and Purell: Why Category Design Pays Off When A Crisis Hits
Understanding Jack Welch’s Legacy
Category Design Is a Key to Understanding Jack Welch’s Legacy
Category design lifecycle
Economist Paul Geroski's Thesis Explains Why Category Design Works
shufflrr song blog post
How A Song & A Book Deliver Category Design Messaging
Play Bigger Book
Play Bigger Book Makes Inc.com's Book List
Macy's Thanksgiving Day
Macy's Thanksgiving Day Parade – Category Design Momentum