Peloton Created a New Category
How Peloton Created a New Category of Fitness
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How Metromile is Defining a New Category of Car Insurance
Amazon’s Flywheel Momentum
Amazon’s Flywheel Momentum Continues to Dominate Categories
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Category Designers and Fidget Spinners - Both Have Momentum
Buyer Persona in Category Design
Buyer Persona in Category Design - with David Ogilvy
Gartner Magic Quadrants
Gartner Magic Quadrants - Create Your Own
Category Creation Dominates
Category Creation Dominates
Category Designer Post-Mortem – Trump or Hillary?