Blog

Expected IPOs This Year Led by Category Kings

SHARE THIS STORY | |

It’s January and time for an endless series of last year’s results and next year’s predictions. On the IPO side, CNBC and TechCrunch between them are predicting a total of eleven unicorn scale IPO’s this year. What did these companies do to drive this massive success, and is there anything we can...

Read More

How Peloton Created a New Category of Fitness

SHARE THIS STORY | |
When we did data-analysis research for the book Play Bigger, we concluded that establishing a new category in the public's minds takes six to 10 years. That can seem like a long slog to a two-year-old startup, but we see that timing play out over and over again.
 

Read More

How Metromile is Defining a New Category of Car Insurance

SHARE THIS STORY | |

Companies can define fresh, promising new categories in the unlikeliest industries – like, for instance, car insurance. Metromile, based in San Francisco, is defining the category of “car insurance based on how much you drive,” as the company says on its web site. It’s simple and addresses the...

Read More

Amazon’s Flywheel Momentum Continues to Dominate Categories

SHARE THIS STORY | |

Amazon has had quite the history as it pertains to Category Design. First they announce the acquisition of Whole Foods, then the news that they filed a patent on Prepared Food Kits (which clearly targets Blue Apron), and then they announce that Prepared Food Kits are available! Combine the three...

Read More

Category Designers and Fidget Spinners - Both Have Momentum

SHARE THIS STORY | |

As the Fidget Spinner craze keeps growing, so does the category design movement. We are seeing entrepreneurs everywhere hear about the book Play Bigger from an investor or a colleague, picking it up and reading about category design, and then joining the ranks to be category designers. Great...

Read More

Sensity Saw the Light with Category Design

SHARE THIS STORY | |

Category design helped upstart Sensity Systems redefine itself from an also-ran smart lighting company into a category leader that was acquired in 2016 by Verizon.Sensity started on a category-creation path after serial entrepreneur Hugh Martin took over what was then a tiny company making LED...

Read More

Pricing power of a Category King

SHARE THIS STORY | |

While researching the book Play Bigger, my co-authors and I found that category kings are an enormous force. These kings – companies that define a new business category and then develop it and dominate it over time – tend to take three-fourths or more of the profits and market value of the entire...

Read More

Gartner Magic Quadrants - Create Your Own

SHARE THIS STORY | |

The Gartner Magic Quadrant is the brand name for a series of market research reports published by Gartner Inc. According to Gartner, the Magic Quadrant aims to provide a qualitative analysis into a market and its direction, maturity and participants. In many cases, once the Magic Quadrant is...

Read More

Category Creation Dominates

SHARE THIS STORY | |

I wrote the Newsweek article below last year around the time we launched the book. Pay note to the graphic below, how it resonates to people's feelings -- their emotions. That's what category kings do. (Newsweek Excerpt) FORGET DISRUPTION—CREATORS DOMINATE MARKETS NOW. Disruption is so last decade....

Read More

Subscribe to Blog

Recent Posts