Understanding Jack Welch’s Legacy
Category Design Is a Key to Understanding Jack Welch’s Legacy
Category design lifecycle
Economist Paul Geroski's Thesis Explains Why Category Design Works
Category Design Super Bowl Ad Awards
Super Bowl Category Designer of The Year Awards
shufflrr song blog post
How A Song & A Book Deliver Category Design Messaging
Play Bigger Book
Play Bigger Book Makes Inc.com's Book List
Macy's Thanksgiving Day
Macy's Thanksgiving Day Parade – Category Design Momentum
Predictive Index eature image funding july 2019
Predictive Index Funding: The Category Design Pitch that lead to $50M in funding
Kevin Maney Book collage july 2019
The Maney Books-Summer Reading List For Business Leaders
The Superhero's Guide
Category Point of View (POV) - The Superheroes Guide