CDA’s Kevin Maney highlights how IBM defined and dominated the category of “data processing.”
How Firing During An Economic Crisis Is A Mistake
Category design advisors Kevin maneys article in strategy and business
How COVID-19 Is Reversing The Economies of Scale
Category Design Advisor Workshops to help during the Covid-19 Economy
Category Design Thinking in the Covid-19 Economy
Corona Virus Map, How Purell and Zoom are using Category Design
Coronavirus, Zoom and Purell: Why Category Design Pays Off When A Crisis Hits
Understanding Jack Welch’s Legacy
Category Design Is a Key to Understanding Jack Welch’s Legacy
Category design lifecycle
Economist Paul Geroski's Thesis Explains Why Category Design Works
Category Design Super Bowl Ad Awards
Super Bowl Category Designer of The Year Awards
shufflrr song blog post
How A Song & A Book Deliver Category Design Messaging
Play Bigger Book
Play Bigger Book Makes Inc.com's Book List