Kevin Maney
Posted by Kevin Maney
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Category design advisors Kevin maneys article in strategy and business

The Covid-19 crisis is accelerating change in business and society, and that’s opening up enormous opportunities to create and build new market categories. In this column for Strategy+Business, CDA’s Kevin Maney uses the lens from his book Unscaled to show how some huge sectors are getting reinvented. Excerpt below.

How COVID-19 is reversing economies of scale

By Kevin Maney


For more than a decade, new technologies such as cloud computing, artificial intelligence (AI), the Internet of Things (IoT), 3D printing, and blockchain have been taking apart the large-scale industries of the 20th century and reinventing them in ways that are more lightweight, personalized, distributed, and resilient. This “unscaling” trend has been inescapable in every sector, as Silicon Valley venture capitalist Hemant Taneja and I wrote in our book on the subject, Unscaled.

Social distancing and lockdowns amid the COVID-19 crisis have taken a tremendous toll on small businesses and employees, but they’ve also shifted the unscaling trend into a higher gear — which, we can all hope, will create new opportunities as the economy rebounds. We’re already witnessing the rapid reinvention of industries such as healthcare, education, and  manufacturing, and a historical shift in the way we work.

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