Kevin Maney
Posted by Kevin Maney
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Join Play Bigger co-author Kevin Maney and the rest of the Category Design Advisors’ team in an open forum

Join Us: Category Design Office Hours

Category Design Advisors is announcing Category Design Office Hours – every month at noon ET on the second monday of the month. The first session will be next Monday, July 12, 2020 at 12:00 ET. You can click here to register.

Category Design Best Practices

Join Play Bigger co-author Kevin Maney and the rest of the Category Design Advisors’ team in an open forum for all of us to discuss the discipline of category design, meet others who share our passion for creating and dominating new categories, and talk with some of the world’s best category designers. Potential topics: problem, solution (category), the different, the thing, universal truth, point of view (POV), blueprint, ecosystem, persona, mobilization, lightning strikes, and the category design/category creation process.

At the end of every session, one participant will be chosen to receive a signed copy of the book Play Bigger.

This is our gift to the community. We want to evangelize the category design discipline and provide insight, best practices, and open discussion of all issues we face when designing a category. It doesn’t matter if you are at pre-seed level, A round, or a publicly traded company. If you’re focused on your category strategy, this is a “must-attend” session. Build it into your monthly cadence.

To receive your Zoom credentials for the discussion, click here to register.