Mike Damphousse

Mike brings a hard-nosed, pragmatic aspect to category design, baked in from two decades as a company founder, CEO, CMO and sales executive. He understands how companies work and how to take a category plan from concept to implementation.
Recent Posts

eBook: 9 Key Lessons for ALL Category Designers

Announcing the Category Design 101 Video Series Designed in Partnership with Techstars

Thanksgiving Category Design Award: Ocean Spray

Macy's Thanksgiving Day Parade – Category Design Momentum

Amazon’s Flywheel Momentum Continues to Dominate Categories

Category Designers and Fidget Spinners - Both Have Momentum

Buyer Persona in Category Design - with David Ogilvy

Gartner Magic Quadrants - Create Your Own

Category Creation Dominates