Mike Damphousse

Mike Damphousse

Mike brings a hard-nosed, pragmatic aspect to category design, baked in from two decades as a company founder, CEO, CMO and sales executive. He understands how companies work and how to take a category plan from concept to implementation.

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Recent Posts

Macy's Thanksgiving Day
Macy's Thanksgiving Day Parade – Category Design Momentum
Amazon’s Flywheel Momentum
Amazon’s Flywheel Momentum Continues to Dominate Categories
iStock-695527336
Category Designers and Fidget Spinners - Both Have Momentum
Buyer Persona in Category Design
Buyer Persona in Category Design - with David Ogilvy
Gartner Magic Quadrants
Gartner Magic Quadrants - Create Your Own
Category Designer Post-Mortem – Trump or Hillary?