Mike Damphousse

Mike Damphousse

Mike brings a hard-nosed, pragmatic aspect to category design, baked in from two decades as a company founder, CEO, CMO and sales executive. He understands how companies work and how to take a category plan from concept to implementation.

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Recent Posts

eBook category design
eBook: 9 Key Lessons for ALL Category Designers
 category design    eBook  
kevin maney techstars category design 101
Announcing the Category Design 101 Video Series Designed in Partnership with Techstars
 category design    category creation    techstars  
Thanksgiving Category Design
Thanksgiving Category Design Award: Ocean Spray
 food    category design    category creation  
Macy's Thanksgiving Day
Macy's Thanksgiving Day Parade – Category Design Momentum
 category design  
Amazon’s Flywheel Momentum
Amazon’s Flywheel Momentum Continues to Dominate Categories
 category design    category kings    marketing  
iStock-695527336
Category Designers and Fidget Spinners - Both Have Momentum
 category design  
Buyer Persona in Category Design
Buyer Persona in Category Design - with David Ogilvy
 category design    marketing  
Gartner Magic Quadrants
Gartner Magic Quadrants - Create Your Own
 category design    marketing  
Category Creation Dominates
Category Creation Dominates
 books    category design    marketing    category creation  
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