Kevin Maney

Kevin Maney

Kevin Maney is a bestselling author and award-winning columnist. He has been writing about technology for 30 years, has interviewed most of the tech pioneers you can name, and brings broad and deep context to Category Design conversations. He is co-author of the book “Play Bigger,” and has been an A-list writer and thinker about technology for 25 years.

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Recent Posts

Category Design works with leadership teams to write a narrative story, which we call a Point of View (POV)
CEO Storytelling - Make It A Narrative
 category design    POV  
Category Design Category Creation how books define categories
Category Creation: How a New Book Defines “Health Assurance”
 books    category design    category creation  
Join Play Bigger co-author Kevin Maney and the rest of the Category Design Advisors’ team in an open forum
Join Us: Category Design Office Hours
 category design  
category design innovative sweet spot “adjacent possible” that new technologies need to hit before they soar
Adjacent Possible: Why cryptocurrency's not quite ready for takeoff
 category design  
category design author kevin maney strategy and business article
Category Opportunities: Technology for a no-touch world
 category design  
CDA’s Kevin Maney highlights how IBM defined and dominated the category of “data processing.”
How Firing During An Economic Crisis Is A Mistake
 category design  
Category design advisors Kevin maneys article in strategy and business
How COVID-19 Is Reversing The Economies of Scale
 category design  
Category Design Advisor Workshops to help during the Covid-19 Economy
Category Design Thinking in the Covid-19 Economy
 category design  
Corona Virus Map, How Purell and Zoom are using Category Design
Coronavirus, Zoom and Purell: Why Category Design Pays Off When A Crisis Hits
 category design  
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