Darryl is based in Singapore and brings a deep experience base of Category Design both in-house as well as working with external clients on their category design. His early days experience includes at Scient, the e-Business Systems Innovator, where he worked with co-author of Play Bigger, Chris Lochhead. He went on to work with Chris again, as well as co-author Dave Peterson at Mercury, and was part of the team around the category Business Technology Optimization (BTO). While there, a key contribution of Darryl’s to Category Design, was honing the point view into a tight, compelling message house.
Abu Dhabi, You Need to Think About Category Design ASAP