Category Design works with leadership teams to write a narrative story, which we call a Point of View (POV)
CEO Storytelling - Make It A Narrative
 category design    POV  
Category Design Category Creation how books define categories
Category Creation: How a New Book Defines “Health Assurance”
 books    category design    category creation  
Join Play Bigger co-author Kevin Maney and the rest of the Category Design Advisors’ team in an open forum
Join Us: Category Design Office Hours
 category design  
category design innovative sweet spot “adjacent possible” that new technologies need to hit before they soar
Adjacent Possible: Why cryptocurrency's not quite ready for takeoff
 category design  
category design author kevin maney strategy and business article
Category Opportunities: Technology for a no-touch world
 category design  
CDA’s Kevin Maney highlights how IBM defined and dominated the category of “data processing.”
How Firing During An Economic Crisis Is A Mistake
 category design  
Category design advisors Kevin maneys article in strategy and business
How COVID-19 Is Reversing The Economies of Scale
 category design  
Category Design Advisor Workshops to help during the Covid-19 Economy
Category Design Thinking in the Covid-19 Economy
 category design  
Corona Virus Map, How Purell and Zoom are using Category Design
Coronavirus, Zoom and Purell: Why Category Design Pays Off When A Crisis Hits
 category design  
Understanding Jack Welch’s Legacy
Category Design Is a Key to Understanding Jack Welch’s Legacy
 category design  
Category design lifecycle
Economist Paul Geroski's Thesis Explains Why Category Design Works
 category design    category kings    kevin maney  
Category Design Super Bowl Ad Awards
Super Bowl Category Designer of The Year Awards
shufflrr song blog post
How A Song & A Book Deliver Category Design Messaging
 category design  
Play Bigger Book
Play Bigger Book Makes Inc.com's Book List
 category design    kevin maney  
Macy's Thanksgiving Day
Macy's Thanksgiving Day Parade – Category Design Momentum
 category design  
Predictive Index eature image funding july 2019
Predictive Index Funding: The Category Design Pitch that lead to $50M in funding
 category design    VC  
Kevin Maney Book collage july 2019
The Maney Books-Summer Reading List For Business Leaders
 category design    kevin maney  
The Superhero's Guide
Category Point of View (POV) - The Superheroes Guide
 category design    POV  
About Category Design ASAP
Abu Dhabi, You Need to Think About Category Design ASAP
 category design  
New Discipline of Category Design
The New Discipline of Category Design - Sydney, Tues, Feb 26th
 category design    play bigger  
Expected IPOs This Year
Expected IPOs This Year Led by Category Kings
 category design    category kings    IPO  
Peloton Created a New Category
How Peloton Created a New Category of Fitness
 category design    play bigger    category kings  
blur-car-key-close-up-6097
How Metromile is Defining a New Category of Car Insurance
 category design  
Amazon’s Flywheel Momentum
Amazon’s Flywheel Momentum Continues to Dominate Categories
 category design    category kings    marketing  
iStock-695527336
Category Designers and Fidget Spinners - Both Have Momentum
 category design  
Buyer Persona in Category Design
Buyer Persona in Category Design - with David Ogilvy
 category design    marketing  
Pricing power of a Category King
 category design    play bigger    marketing  
Gartner Magic Quadrants
Gartner Magic Quadrants - Create Your Own
 category design    marketing  
Category Creation Dominates
Category Creation Dominates
 books    category design    marketing    category creation  
Category Designer Post-Mortem – Trump or Hillary?
 category design    marketing