CDA’s Kevin Maney highlights how IBM defined and dominated the category of “data processing.”
How Firing During An Economic Crisis Is A Mistake
Category design advisors Kevin maneys article in strategy and business
How COVID-19 Is Reversing The Economies of Scale
Category Design Advisor Workshops to help during the Covid-19 Economy
Category Design Thinking in the Covid-19 Economy
Corona Virus Map, How Purell and Zoom are using Category Design
Coronavirus, Zoom and Purell: Why Category Design Pays Off When A Crisis Hits
Understanding Jack Welch’s Legacy
Category Design Is a Key to Understanding Jack Welch’s Legacy
Category design lifecycle
Economist Paul Geroski's Thesis Explains Why Category Design Works
Category Design Super Bowl Ad Awards
Super Bowl Category Designer of The Year Awards
shufflrr song blog post
How A Song & A Book Deliver Category Design Messaging
Play Bigger Book
Play Bigger Book Makes Inc.com's Book List
Macy's Thanksgiving Day
Macy's Thanksgiving Day Parade – Category Design Momentum
Predictive Index eature image funding july 2019
Predictive Index Funding: The Category Design Pitch that lead to $50M in funding
Kevin Maney Book collage july 2019
The Maney Books-Summer Reading List For Business Leaders
The Superhero's Guide
The Superhero's Guide to Writing Point of Views (POV)
About Category Design ASAP
Abu Dhabi, You Need to Think About Category Design ASAP
New Discipline of Category Design
Register Now to Learn About the New Discipline of Category Design - Special Event, Sydney, Tues, Feb 26th
Expected IPOs This Year
Expected IPOs This Year Led by Category Kings
Peloton Created a New Category
How Peloton Created a New Category of Fitness
blur-car-key-close-up-6097
How Metromile is Defining a New Category of Car Insurance
Amazon’s Flywheel Momentum
Amazon’s Flywheel Momentum Continues to Dominate Categories
iStock-695527336
Category Designers and Fidget Spinners - Both Have Momentum
Buyer Persona in Category Design
Buyer Persona in Category Design - with David Ogilvy
Sensity Saw the Light
Sensity Saw the Light with Category Design
Gartner Magic Quadrants
Gartner Magic Quadrants - Create Your Own
Category Creation Dominates
Category Creation Dominates
Who Did Category Design Better-Trump or Hillary?