LSS Lightening Strike CEO
LinkedIn Sales Solutions and the “Deep” Category Design Lightning Strike of 2022
covey effective habits
How Covey’s “The Seven Habits” Applies to Category Design
kevin maney podcast
How Category Designers Create The Future on the Follow Your Different Podcast featuring Kevin Maney
Category design bill gates recession
Category designers see opportunity in a recession
Ike Kavas Ephesoft
Category creator Ephesoft gets acquired by Kofax
Kevin Maney Strategy and Business
Tech drove the world into turmoil; it’s a huge category opportunity
category design pov start with why
How Category Design Helps Discover Your Why
white claw category design
How White Claw Won and Shaped Its Category
kevin maney podcast
Kevin Maney joins Larry Olsen on the MindSet Playbook Podcast
category design ikea
IKEA’s Category Formula: How to See New Categories During Great Change
eBook category design
eBook: 9 Key Lessons for ALL Category Designers
Kevin Maney CDA
London Category Design Dinner
intended consequences kevin maney
Responsible Category Designers Will Change Business Innovation As We Know It
categoy king kleenex
Category Names & Proprietary Eponyms–The Category Design Gold Standard
Kevin Maney Strategy + Business Category Design
Category Opportunities: The future of sports fandom
Category Design Manischewitz
Celebrating Category Design This Holiday Season - Manischewitz
kevin maney techstars category design 101
Announcing the Category Design 101 Video Series Designed in Partnership with Techstars
Thanksgiving Category Design
Thanksgiving Category Design Award: Ocean Spray
Category Design works with leadership teams to write a narrative story, which we call a Point of View (POV)
CEO Storytelling - Make It A Narrative
Category Design Category Creation how books define categories
Category Creation: How a New Book Defines “Health Assurance”
Join Play Bigger co-author Kevin Maney and the rest of the Category Design Advisors’ team in an open forum
Join Us: Category Design Office Hours
category design innovative sweet spot “adjacent possible” that new technologies need to hit before they soar
Adjacent Possible: Why cryptocurrency's not quite ready for takeoff
category design author kevin maney strategy and business article
Category Opportunities: Technology for a no-touch world
CDA’s Kevin Maney highlights how IBM defined and dominated the category of “data processing.”
How Firing During An Economic Crisis Is A Mistake
Category design advisors Kevin maneys article in strategy and business
How COVID-19 Is Reversing The Economies of Scale
Category Design Advisor Workshops to help during the Covid-19 Economy
Category Design Thinking in the Covid-19 Economy
Corona Virus Map, How Purell and Zoom are using Category Design
Coronavirus, Zoom and Purell: Why Category Design Pays Off When A Crisis Hits
Understanding Jack Welch’s Legacy
Category Design Is a Key to Understanding Jack Welch’s Legacy
Category design lifecycle
Economist Paul Geroski's Thesis Explains Why Category Design Works
Category Design Super Bowl Ad Awards
Super Bowl Category Designer of The Year Awards
shufflrr song blog post
How A Song & A Book Deliver Category Design Messaging
Play Bigger Book
Play Bigger Book Makes's Book List
Macy's Thanksgiving Day
Macy's Thanksgiving Day Parade – Category Design Momentum
Predictive Index eature image funding july 2019
Predictive Index Funding: The Category Design Pitch that lead to $50M in funding
Kevin Maney Book collage july 2019
The Maney Books-Summer Reading List For Business Leaders
About Category Design ASAP
Abu Dhabi, You Need to Think About Category Design ASAP
New Discipline of Category Design
The New Discipline of Category Design - Sydney, Tues, Feb 26th
Expected IPOs This Year
Expected IPOs This Year Led by Category Kings
How Metromile is Defining a New Category of Car Insurance
Amazon’s Flywheel Momentum
Amazon’s Flywheel Momentum Continues to Dominate Categories
Category Designers and Fidget Spinners - Both Have Momentum
Buyer Persona in Category Design
Buyer Persona in Category Design - with David Ogilvy
Gartner Magic Quadrants
Gartner Magic Quadrants - Create Your Own
Category Designer Post-Mortem – Trump or Hillary?