Category Design Category Creation how books define categories
Category Creation: How a New Book Defines “Health Assurance”
Join Play Bigger co-author Kevin Maney and the rest of the Category Design Advisors’ team in an open forum
Join Us: Category Design Office Hours
category design innovative sweet spot “adjacent possible” that new technologies need to hit before they soar
Adjacent Possible: Why cryptocurrency's not quite ready for takeoff
category design author kevin maney strategy and business article
Category Opportunities: Technology for a no-touch world
CDA’s Kevin Maney highlights how IBM defined and dominated the category of “data processing.”
How Firing During An Economic Crisis Is A Mistake
Category design advisors Kevin maneys article in strategy and business
How COVID-19 Is Reversing The Economies of Scale
Category Design Advisor Workshops to help during the Covid-19 Economy
Category Design Thinking in the Covid-19 Economy
Corona Virus Map, How Purell and Zoom are using Category Design
Coronavirus, Zoom and Purell: Why Category Design Pays Off When A Crisis Hits
Understanding Jack Welch’s Legacy
Category Design Is a Key to Understanding Jack Welch’s Legacy
Category design lifecycle
Economist Paul Geroski's Thesis Explains Why Category Design Works
Category Design Super Bowl Ad Awards
Super Bowl Category Designer of The Year Awards
shufflrr song blog post
How A Song & A Book Deliver Category Design Messaging
Play Bigger Book
Play Bigger Book Makes Inc.com's Book List
Macy's Thanksgiving Day
Macy's Thanksgiving Day Parade – Category Design Momentum
Predictive Index eature image funding july 2019
Predictive Index Funding: The Category Design Pitch that lead to $50M in funding
Kevin Maney Book collage july 2019
The Maney Books-Summer Reading List For Business Leaders
The Superhero's Guide
Category Point of View (POV) - The Superheroes Guide
About Category Design ASAP
Abu Dhabi, You Need to Think About Category Design ASAP
New Discipline of Category Design
The New Discipline of Category Design - Sydney, Tues, Feb 26th
Expected IPOs This Year
Expected IPOs This Year Led by Category Kings
Peloton Created a New Category
How Peloton Created a New Category of Fitness
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How Metromile is Defining a New Category of Car Insurance
Amazon’s Flywheel Momentum
Amazon’s Flywheel Momentum Continues to Dominate Categories
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Category Designers and Fidget Spinners - Both Have Momentum
Buyer Persona in Category Design
Buyer Persona in Category Design - with David Ogilvy
Gartner Magic Quadrants
Gartner Magic Quadrants - Create Your Own
Category Designer Post-Mortem – Trump or Hillary?