Category Design Category Creation how books define categories
Category Creation: How a New Book Defines “Health Assurance”
 books    category design    category creation  
Join Play Bigger co-author Kevin Maney and the rest of the Category Design Advisors’ team in an open forum
Join Us: Category Design Office Hours
 category design  
category design innovative sweet spot “adjacent possible” that new technologies need to hit before they soar
Adjacent Possible: Why cryptocurrency's not quite ready for takeoff
 category design  
category design author kevin maney strategy and business article
Category Opportunities: Technology for a no-touch world
 category design  
CDA’s Kevin Maney highlights how IBM defined and dominated the category of “data processing.”
How Firing During An Economic Crisis Is A Mistake
 category design  
Category design advisors Kevin maneys article in strategy and business
How COVID-19 Is Reversing The Economies of Scale
 category design  
Category Design Advisor Workshops to help during the Covid-19 Economy
Category Design Thinking in the Covid-19 Economy
 category design  
Corona Virus Map, How Purell and Zoom are using Category Design
Coronavirus, Zoom and Purell: Why Category Design Pays Off When A Crisis Hits
 category design  
Understanding Jack Welch’s Legacy
Category Design Is a Key to Understanding Jack Welch’s Legacy
 category design  
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