why category design and not trademarking your name is best: siracha
Category Naming as a Brand – Sriracha
 category design    category creation    Category Name  
categoy king kleenex
Category Names & Proprietary Eponyms–The Category Design Gold Standard
 category design    category kings    category creation    category naming  
The Superhero's Guide POV
Category Point of View (POV) - The Superheroes Guide
 category design    POV    category creation    Category Point of View  
Kevin Maney Strategy + Business Category Design
Category Opportunities: The future of sports fandom
 category design    category creation  
Category Design Manischewitz
Celebrating Category Design This Holiday Season - Manischewitz
 category design    category creation    Category Name  
kevin maney techstars category design 101
Announcing the Category Design 101 Video Series Designed in Partnership with Techstars
 category design    category creation    techstars  
Thanksgiving Category Design
Thanksgiving Category Design Award: Ocean Spray
 food    category design    category creation  
Category Design works with leadership teams to write a narrative story, which we call a Point of View (POV)
CEO Storytelling - Make It A Narrative
 category design    POV  
Category Design Category Creation how books define categories
Category Creation: How a New Book Defines “Health Assurance”
 books    category design    category creation  
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