Meet the Team

We are a global band of category designers. 

We are ready to help you define, develop and ultimately dominate a new category of business.  

 

Boston • New York • San Francisco • Seattle • Singapore • Paris 

category design
Mike Damphousse

Mike brings a hard-nosed, pragmatic aspect to category design, baked in from two decades as a company founder, CEO, CMO and sales executive. He understands how companies work and how to take a category plan from concept to implementation...
category design
Kevin Maney

Kevin brings broad knowledge of technology and the economy to category design, and the art of words and creative thinking to the category process. He is co-author of the book “Play Bigger,” and has been an A-list writer and thinker about technology for 25 years...
category design
Peter Goldie

Peter has a track record of creating & launching market dominating products and is now a player-turned-coach, helping companies with the emerging discipline of category design. For the last decade he’s been an angel investor and advisor on business, strategy, product, and marketing...
category design
Elie Kanaan

Elie, brings an engineering mind coupled with a passion for human psychology. His life, career and interests have been a direct consequence of these two qualities. After graduating from Stanford University with a Master in Computer Sciences, he started his career as a developer at Oracle, when Oracle was a small company...
category design
Darryl Dickens

Darryl has been part of some of IT’s largest category design efforts and financial events including Mercury Interactive, and SuccessFactors.  In addition to in-house experience, he has delivered on category design and engagement in markets as diverse as Australia, China, Israel, Singapore, and USA...

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We are Category Designers.
We work with leadership teams to help them define, develop and ultimately
dominate a new category of business.

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